AI+ Marketing™ Course & Examination
self-paced
Instructor-led
Quantity:
Instructor-led
The AI+ Marketing program helps marketing professionals master AI for advanced marketing strategies. In this program, candidates will gain knowledge on AI's impact from segmentation to personalization and big data insights and how to use AI ethically and confidently. The candidates will also explore real-world applications that boost engagement, campaign effectiveness, and ROI.
Purchase our self-paced online course, or Request a Quote for your team.
The AI+ Marketing Certification Programme is designed for for marketing professionals and business leaders eager to harness the power of artificial intelligence to revolutionize their marketing strategies. Through this program, participants will delve into the core of AI's impact on marketing, from automating customer segmentation to personalizing campaigns and analyzing big data for actionable insights.
The curriculum covers a broad spectrum of AI applications in marketing, including real-world use cases that demonstrate how AI can significantly enhance customer engagement, campaign effectiveness, and ROI. Ethical considerations are also a cornerstone of the program, ensuring candidates understand how to employ AI responsibly within the marketing domain.
By the end of the certification, participants will be well-equipped to lead their marketing teams and strategies with confidence in an AI-driven era, making informed decisions that propel their organizations forward.
Why AI+ Marketing
Module 1: Introduction to Artificial Intelligence (AI) in Marketing
Module 2: AI-Driven Content Strategy and Personalisation
Module 3: AI in Social Media and Email Marketing
Module 4: Leveraging AI for Marketing Analytics
Module 5: Ethical Considerations in AI Marketing
Module 6: Crafting an AI-Driven Marketing Strategy
Module 7: AI Integration in Multichannel Marketing Campaigns
Optional Module: AI Agents for Marketing
Upon successful completion of the AI+ Marketing certification program, participants will gain a comprehensive understanding of artificial intelligence's role in marketing. They will learn to develop AI-driven content strategies, optimize social media and email marketing
campaigns, and leverage AI for analytics effectively. Ethical considerations in AI marketing will be addressed, ensuring responsible practices. Participants will craft innovative AI-driven marketing strategies and integrate AI seamlessly into multichannel campaigns. Equipped with these skills, they'll be prepared to navigate the rapidly evolving landscape of marketing, staying ahead through continuous learning and ethical innovation
You will master the following AI tools in our AI+ Marketing course
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AI+ Marketing is available as a self-paced online course or instructor-led.
Instructor-led: Held over 1 day, it is an intensive day of training which includes live demos and real-time Q&A and peer collaboration. This course can be delivered onsite at your premises or in our virtual classroom. Request a quote for your team
Self-Paced online: 6-hours of on-demand video lessons, e-book and podcasts. Access to your own online learning portal for 12-months to work through and certify. Learn anywhere, anytime, with modular quizzes to track progress.
This course prepares participants for the examination leading to AI+ Marketing certification. The exam is held online via a proctored exam platform.
Exam Blueprint:
One-year subscription to the AI+ course materials, these are regularly updated to ensure the latest developments are included in your courseware. This includes:
You will receive a digital certification upon passing the online examination.
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Really good facilitation, kept me interested and shared so many practical applications.
Satisfied Customer
Gave me a better understanding of concepts, theories and tools to formalise and improve my current relationship management.
Satisfied Customer
The instructor was very professional and was able to explain each area thoroughly and is available for Q&A.
Satisfied Customer
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